George Go - Senior Consultant

Educated in HK, George has a wealth of professional experience in sales, marketing and operations in Greater China in the FMCG business.

Over 15 years with United Biscuits he held leadership roles in marketing and sales and made a major contribution to the development of the Greater China business in branded snack foods from start up to market leadership in HK and China. This eventually led to the acquisition of the manufacturing and distribution operation by Nabisco and subsequent integration with Kraft Foods.

He then provided consultancy in China development strategy to clients in Footwear and Health & Nutritional products before becoming General Manager of Lee Kum Kee and then Senior VP in China with Li & Fung leading the distribution of Food Healthcare Beauty and Cosmetic products in China.

His hands on experience in developing sales and distribution channels in major first to third tier cities in China over 10 years based in Shanghai has given him a solid background in supply chain & logistics management.

He speaks fluent Mandarin and Cantonese and has numerous contacts developed over years of leading large teams in Greater China.

To contact George
Tel: (852) 2152 3868       Mobile: (852) 9491 1756         E-mail: georgego@mscgrp.com